Acadia Pharmaceuticals

Company

Acadia Pharmaceuticals is a US-based biopharmaceutical company that develops therapies to treat neurological diseases like Parkinson’s.

Challenge

They needed to build out a fleet of websites across multiple global markets and languages, that could be built out quickly as they expanded globally. These websites needed to be consistent, and have a flexible design system that could work with different languages and regulatory requirements.

Role

• Led the discovery process, uncovering best practices and finding analogs

• Led content strategy development, working functionally with UX and development to ensure that market sites would meet the needs of end users, while being flexible and scalable.

• Developed a country-language selector for the sites in collaboration with UX.

• Presented findings and approach to the Acadia Pharmaceutical marketing team.

• Undertook a content audit of the global site and created a new taxonomy that would work across all sites.

• Created a straightforward process for content creation and site upload.

Acadia Pharmaceuticals German market site